Over the last decade we have pioneered some of the most transformational innovations in the equity release industry
2008
Developed the Equity Release Supermarket
website including a number of industry firsts:
• First consumer facing equity release calculator
• First equity release comparison table
• First online ‘find a local equity release adviser’ tool
• First consumer facing Home Reversion calculator
website including a number of industry firsts:
• First consumer facing equity release calculator
• First equity release comparison table
• First online ‘find a local equity release adviser’ tool
• First consumer facing Home Reversion calculator
2015
Developed the Equity Release Partners website including:
• Plug and play lead generation widgets
• First online B2B case tracking facility
• Plug and play lead generation widgets
• First online B2B case tracking facility
2018
Comprehensive analysis of the market by working alongside
one of the UK's leading digital product studios produced the
current Equity Release Supermarket website, including:
• First consumer facing Voluntary Payment Calculator
• First consumer facing Remaining Equity calculator
• First consumer facing Buy-To-Let Calculator
one of the UK's leading digital product studios produced the
current Equity Release Supermarket website, including:
• First consumer facing Voluntary Payment Calculator
• First consumer facing Remaining Equity calculator
• First consumer facing Buy-To-Let Calculator
2020
Rebranded and developed the current Compare Equity
Release website including:
• First consumer facing equity release income
based calculator
• smartER, the industries first B2C equity release
research tool
Release website including:
• First consumer facing equity release income
based calculator
• smartER, the industries first B2C equity release
research tool
2012
Developed the Compare Equity Release website
including the industry’s first switch plans calculator
including the industry’s first switch plans calculator
2016
Rebrand of the Equity Release Supermarket website
featuring the first online client portal allowing real-time case tracking.
featuring the first online client portal allowing real-time case tracking.
2019
Introduced the first consumer facing calculators
that provide specific results for every lender.
that provide specific results for every lender.
2021
Refreshed the Equity Release Supermarket website to facilitate the inclusion of the smartER consumer facing research tool
• smartER, the industries first online B2C equity release research tool launched in September 2021
• New electronic factfind completed
• Liaison with Equity Release Supermarket to create their new adviser research tool - findER
• smartER, the industries first online B2C equity release research tool launched in September 2021
• New electronic factfind completed
• Liaison with Equity Release Supermarket to create their new adviser research tool - findER
2008
Developed the Equity Release Supermarket
website including a number of industry firsts:
• First consumer facing equity release calculator
• First equity release comparison table
• First online ‘find a local equity release adviser’ tool
• First consumer facing Home Reversion calculator
website including a number of industry firsts:
• First consumer facing equity release calculator
• First equity release comparison table
• First online ‘find a local equity release adviser’ tool
• First consumer facing Home Reversion calculator
2012
Developed the Compare Equity Release website
including the industry’s first switch plans calculator
including the industry’s first switch plans calculator
2015
Developed the Equity Release Partners website including:
• Plug and play lead generation widgets
• First online B2B case tracking facility
• Plug and play lead generation widgets
• First online B2B case tracking facility
2016
Rebrand of the Equity Release Supermarket website
featuring the first online client portal allowing real-time case tracking.
featuring the first online client portal allowing real-time case tracking.
2018
Comprehensive analysis of the market by working alongside
one of the UK's leading digital product studios produced the
current Equity Release Supermarket website, including:
• First consumer facing Voluntary Payment Calculator
• First consumer facing Remaining Equity calculator
• First consumer facing Buy-To-Let Calculator
one of the UK's leading digital product studios produced the
current Equity Release Supermarket website, including:
• First consumer facing Voluntary Payment Calculator
• First consumer facing Remaining Equity calculator
• First consumer facing Buy-To-Let Calculator
2019
Introduced the first consumer facing calculators
that provide specific results for every lender.
that provide specific results for every lender.
2020
Rebranded and developed the current Compare Equity
Release website including:
• First consumer facing equity release income
based calculator
• smartER, the industries first B2C equity release
research tool
Release website including:
• First consumer facing equity release income
based calculator
• smartER, the industries first B2C equity release
research tool
2021
Refreshed the Equity Release Supermarket website to facilitate the inclusion of the smartER consumer facing research tool
• smartER, the industries first online B2C equity release research tool launched in September 2021
• New electronic factfind completed
• Liaison with Equity Release Supermarket to create their new adviser research tool - findER
• smartER, the industries first online B2C equity release research tool launched in September 2021
• New electronic factfind completed
• Liaison with Equity Release Supermarket to create their new adviser research tool - findER
Our core user groups
Brokers
Learn how we can optimise the performance of your equity release lead generation with our suite of innovative products.
Lenders
Learn how you can distribute your equity release products to the whole of the market through our centralised distribution system.
Research Tools
Learn how your customised research tool can source later life lending products to help find the best solutions for your clients.